This Privacy Policy explains how Droplytics Ltd (“Droplytics”, “we”, “us”, “our”) collects, uses and protects Personal Data when Users access or use the Droplytics Platform available at: https://droplytics.io

Droplytics is committed to protecting Personal Data and complying with applicable data protection laws including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. WHO WE ARE

Droplytics Ltd (company number: 17081668) is a company incorporated in England and Wales with its registered office at 25a Crescent Rise, Luton, England, LU2 0AT (“Droplytics”, “we”, “us”, “our”).

For the purposes of data protection law, Droplytics Ltd is the data controller responsible for the Personal Data described in this Privacy Policy.

2. DEFINITIONS

“Personal Data” means any information relating to an identified or identifiable individual as defined under the UK General Data Protection Regulation;
“Platform” means the Droplytics web application, analytics tools, dashboards, databases and associated software made available via https://droplytics.io;
“User” means any individual who accesses or uses the Platform;
“UK GDPR” means the United Kingdom General Data Protection Regulation and related data protection legislation including the Data Protection Act 2018.

3. PERSONAL DATA WE COLLECT

We may collect and process the following categories of Personal Data.

Account Information

When Users create an account we may collect:

name;
email address;
login credentials;
account information provided during registration;
aggregated marketplace insights.

Payment Information

Payments may be processed by third-party payment providers. We may receive limited billing information including:

billing email address;
billing address;
subscription status;
transaction identifiers.

Droplytics does not store full payment card details.

Platform Usage Data

When Users access the Platform we may collect:

IP address;
browser type;
device information;
operating system;
usage activity within the Platform;
feature interaction data;
analytics events.

Communications Data

Where Users contact Droplytics we may collect:

email correspondence;
support enquiries;
feedback submissions.

4. HOW WE USE PERSONAL DATA

Personal data may be processed for the following purposes:

creating and managing User accounts;
enabling access to subscription services;
operating Platform features and analytics tools;
processing subscription payments;
administering billing;
preventing fraudulent transactions;
analysing usage patterns;
improving Platform performance and functionality;
monitoring system security;
responding to support requests;
providing service notifications;
sending important Platform updates.

5. COOKIES AND ANALYTICS

The Platform may use cookies and similar technologies to:

maintain login sessions;
analyse Platform usage;
improve performance and functionality.

Users may manage cookies through their browser settings.

6. SHARING PERSONAL DATA

Droplytics may share Personal Data with trusted third-party service providers where necessary to operate the Platform.

This may include:

hosting and cloud infrastructure providers;
payment processing providers;
analytics and monitoring services;
security and fraud prevention providers.

Third-party providers are required to process Personal Data in accordance with applicable data protection law.

Droplytics does not sell Personal Data.

7. INTERNATIONAL DATA TRANSFERS

Some service providers used by Droplytics may process data outside the United Kingdom.

Where this occurs appropriate safeguards may include:

adequacy regulations recognised under UK law;
International Data Transfer Agreements (IDTAs);
Standard Contractual Clauses where applicable.

8. DATA RETENTION

Droplytics retains Personal Data only for as long as necessary for the purposes described in this policy.

Retention periods may include:

account data – retained while the account remains active;
billing records – retained to comply with legal and tax obligations;
support communications – retained for service improvement purposes.

Personal data may be retained longer where required by law.

9. DATA SECURITY

Droplytics implements appropriate technical and organisational measures to protect Personal Data including:

secure hosting infrastructure;
access control systems;
monitoring and security protections;
encryption where appropriate.

However, no system can guarantee absolute security.

10. USER RIGHTS

Under UK data protection law Users may have the right to:

request access to Personal Data;
request correction of inaccurate data;
request deletion of Personal Data;
request restriction of processing;
request data portability;
object to processing based on legitimate interests.

Requests may be made by contacting: support@droplytics.io

11. REGULATORY COMPLAINTS

Users have the right to lodge a complaint with the UK data protection regulator.

Information Commissioner’s Office (ICO): https://ico.org.uk

12. CHILDREN

The Platform is not intended for individuals under the age of 18. Droplytics does not knowingly collect Personal Data from children.

13. CHANGES TO THIS PRIVACY POLICY

Droplytics may update this Privacy Policy from time to time. Where material changes are made:

Users may be notified via the Platform;
continued use of the Platform constitutes acceptance of the updated Privacy Policy.

14. CONTACT

For questions regarding this Privacy Policy please contact: support@droplytics.io